Aug 20, 2025
Macarella
Shopify storefront and “How to Tie” tutorial hub that turns a versatile scarf into a seamless, shoppable experience.
Industry
Clothing & Accessories · Digital Commerce
Scope of work
UI & UX Design (E-commerce)
Duration
6 months
Challange
Macarella needed a scalable Shopify presence that clearly communicates product versatility and supports growth.
Macarella’s styling education lived across fragmented links and PDFs, which created inconsistent access to tutorials and weakened conversion. The brand also needed a reliable e commerce foundation with payments, inventory control, and store locations to support day to day operations and expansion.
Goal
Deliver a mobile first Shopify site that showcases versatility, simplifies discovery of styling content, and enables smooth purchasing with accurate inventory and clear store availability.
The result: a cohesive identity and user experience that elevate the brand on every screen, creating consistency and leaving a memorable impression.
Solution
We built a Shopify storefront with a dedicated How to Tie hub, a locations experience, and an operational setup for payments and inventory.
We designed and launched the full Shopify website, including product architecture, key pages, and a structured tutorial library. The How to Tie hub supports browsing by category and quick discovery through filters and search. I also built the locations page to guide customers to in person points of sale. Finally, I implemented the payment setup and inventory workflows needed for consistent checkout, fulfillment, and stock tracking across channels.
